In the rapidly evolving landscape of technology, the intersection of Extended Reality (XR) and Artificial Intelligence (AI) is creating unprecedented opportunities for agencies and brands. As highlighted by Hind Sergieh from Arkub Interactive, AI is now capable of reading user behavior in real-time, enabling the creation of spatial content at an accelerated pace. This synergy not only personalizes user experiences but also allows for the scaling of immersive environments like never before.